Big topic today.
Controversial topic today.
Chipotle Mexican Grill has
recently introduced an advertizing campaign that focuses on their decision to serve (when possible) hormone-free, anti-biotic free, locally produced food ingredients. (As far as I know, no one is complaining about the locally produced bit of this. It saves natural resources and gives local farmers business. Win. Win.)
Why Controversy?
It's creating a stir because of the way Chipotle decided to break the news. Instead of using positive advertizing, such as "We use the freshest ingredients available, straight from your local farmers. Hormone and Anti-biotic free." And they did do some of this, they use what some would call scare tactics such as the billboards below:
Hormones.
The hormones used are those already created in the body of the animal. So, it's not like the animals are being injected with something that has mutated from outer-space. Some dairies use hormones to increase milk production. This increase in milk production increases profit for the farmer.
Antibiotics.
What happens when an person becomes ill? They get medicine. That's exactly what happens with livestock. They need medicine, so they get it. In some practices, however, an animal will receive an antibiotic because they have been exposed to sickness. They may not have the illness yet, but they are likely to because of the exposure. This could happen when cattle are bought or sold. The farmer wants to make sure the cattle he just bought are healthy so he'll give them an antibiotic. This protects his investment from dying of illness.
Controversy.
Some believe the hormones and antibiotics used in meat and food production will transfer to humans when consumed. Their concern is that when we absorb them, they will prevent us from being able to use other antibiotics (for human consumption) effectively when we need them to fight off an illness. This is a just concern.
Common Misconceptions.
1. The farmer does not abuse animals to increase profit. The farmer depends on these animals for his/her livelihood. It makes absolutely no sense to abuse animals in any way because doing so will hurt not only their reputation, but also their bottom line.
It is not the farmer's fault.
2. Farmers are not trying to suck as much money as they can from their product. You should see the average profit for a farmer. Really, you should. In fact, go
here and find out. It adds up to about $11.00 an hour on average because of the amount of time it takes to run a farm. Farming is not 9 to 5 and weekends and holidays...forget about days off. If they don't feed their animals or water their crops no one will. Can you really blame the farmer for using what (according to the information available) has been proven safe to increase their profit margin a little? I can't.
This is not an issue of good guy versus bad guy. It is an issue of making a profit and keeping food safe. Both groups want the same things. The farmers need the profit to survive. The "food purists" want the farmers to make a profit too, because if the farmers don't, the purists won't eat because the farmers will not produce food for no profit. They both want safe food for consumers. A farmer without a consumer base is worthless. A product unsafe for consumesr is a waste.
Lack of quality information has everyone fighting with each other. Everyone needs more information to make educated decisions. If the farmers can use antibiotics and hormones without harming the food's safety or the animal's well-being, why should they be stopped? If the hormones and antibiotics are not safe, why aren't they and what can we do to make sure they are safe? What other treatments can be provided
at a reasonable cost so the animal doesn't have to suffer through an illness? The problem is we don't have the answers to all of these questions. Meanwhile, neither group is willing to budge.
This, my friends, is what I call a mess. We haven't even gotten to the good part. See next Friday's agriculture topic on the growing population and what that means for "feeding the world."
For now, what do you think about Chipotle's new advertizing? Opinions on hormones and antibiotics in food products?
*As this is a highly controversial topic, all comments are expected to be respectful. Any commentators using vulgar language or opinion bashing will have their comments deleted.
*Discussion is encouraged. New, accurate information sharing is encouraged. Please provide supporting information from quality websites or other resources if available.
I would also like to add the information on the
Chipotle.com site is not accurate. They say they want, "naturally raised" animals. However, on the
pork page they say their pigs "are fed a vegetarian diet." By their own nature, pigs are omnivores, like us. Meaning, they eat both animal and vegetable products. Therefore, Chipotle producers are not "naturally raising" their hogs by their own definition. If they were, the hogs would be omnivores, not herbivores. Goes to show, ignorance is everywhere. Be careful what you read and more importantly, what you believe.